I chose this picture to share with everyone because it’s a rarity in itself. This ad’s purpose is to actually persuade viewers that smoking is ok to do and will make you cool. Unlike ads today, the norm in this picture is smoking extra cigarettes, while making the otherness of the photo, anti-smoking.
Now how ironic is it that I found this ad right after the first one?! This is a modern picture involving the smoking theme, yet this time the norms and “others” are switched around. This picture interpellates to us that if you smoke, you will die. The gun being loaded with cigarettes can conclude no other output than death. The norms being anti-smoking, and the otherness lies within those who smoke.
I would say that this advertisement is more so directly comparing the norm, the real looking polar bear with the “other” kind of ad involving the stuffed toy looking polar bear. This ad is marketing a marketing company by comparing ads done by the “other” marketing company and the “normal” marketing company. Say that five times fast!!!
Haha this is cool! We both did the smoking advertisements and we did different things with it. I really like how you differentiate between the norm with the older 1950s advertisement and the new norm advertisements being the complete opposite. I am just guessing on the time frame the first advertisement was from = )
ReplyDeleteI really like the one with the gun and cigarettes. This ad makes its point very clear. I don't smoke, so I really like this one.
ReplyDeleteWow, great pictures you found here Jodi, really good stuff. I especially like the first image, I chose a smoking ad for my post a swell, they are so easy to use aren't they? and so true. Its sad that that type of imagery actually most likely dooped a lot of people into smoking.
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