This world-renowned picture is of the most significantly charged figure in Jamaica’s history. Bob Marley not only represents his colorful country, but also stands as a representative for those who believe in love and peace ruling the world. One Love is one of his top songs…but it’s meaning does not end there. One Love is known by many to mean that humanity is one big happy family. We’re all “brothers and sisters” despite the many reasons people find to separate us; i.e. ethnicity, social class, religion. This picture also signifies hope for many Jamaican people. Hope that their words, thoughts, and opinions could reach the world in such a manner as Bob’s, though they come from such a poor country. While this picture holds such emotional value to some, others would disprove of it. How can this be? …Well, Bob Marley was also not ashamed of letting the world know that he smoked marijuana. When some people see this picture, they just think of him as another pot-smoking hippy and would probably not let their kids/future kids listen to his music in fear of his “bad” influence. And I’m also sure that some people even hate him….So, you tell me. How do you see Bob?
BEACH PARTY ANYONE?
14 years ago
I chose this picture to share with everyone because it’s a rarity in itself. This ad’s purpose is to actually persuade viewers that smoking is ok to do and will make you cool. Unlike ads today, the norm in this picture is smoking extra cigarettes, while making the otherness of the photo, anti-smoking.
Now how ironic is it that I found this ad right after the first one?! This is a modern picture involving the smoking theme, yet this time the norms and “others” are switched around. This picture interpellates to us that if you smoke, you will die. The gun being loaded with cigarettes can conclude no other output than death. The norms being anti-smoking, and the otherness lies within those who smoke.
I would say that this advertisement is more so directly comparing the norm, the real looking polar bear with the “other” kind of ad involving the stuffed toy looking polar bear. This ad is marketing a marketing company by comparing ads done by the “other” marketing company and the “normal” marketing company. Say that five times fast!!!
