The Internet has become one of the most influential components of media in our everyday lives. It opens a giant window of information provided to its users globally, simplistically, creatively, and by all means, in a friendly fashion. Nowadays there is no need for physically sending out an envelope to mail a friend a letter. All you have to do is fire up your computer, type out the letter, and hit send. The speed of this communication proves to be much more convenient and timely as it takes only seconds to receive an email. The Internet is also a source for any type of news ones heart may desire. We now have sites like Myspace and Facebook that allows consumers to create infinite profiles allowing friends and family to see pictures, stay updated and so forth. I would say that the Internet is infinite, all access, all the time.
When we watch the news, we are forced to look upon politically edited media. Big conglomerates entertain us with their own politically powered motives control channels like CNN, Headline News, Fox...etc. When we see and hear stories of the war, we are only seeing and hearing the stories they want us to hear. Consider the fact that we don’t hear about 99.9999% of the news in the world. American society depends on the media in order for our democracy to work and we are only shown what executives and such people want us to see.
America has come a long way in the technological aspect. From the first camera to the first television and radio, our huge strides in technology have a direct effect on our media. It was a thing of the norm to listen to the radio for news, now with the Internet and digital television, we have the news at our very own fingertips. With mass media coming out of every direction in our lives, our society automatically benefits from easy accessible information of every kind. We only find more prosperity in the new inventions we meet everyday in technology and media.
BEACH PARTY ANYONE?
15 years ago

I chose this picture to share with everyone because it’s a rarity in itself. This ad’s purpose is to actually persuade viewers that smoking is ok to do and will make you cool. Unlike ads today, the norm in this picture is smoking extra cigarettes, while making the otherness of the photo, anti-smoking.
Now how ironic is it that I found this ad right after the first one?! This is a modern picture involving the smoking theme, yet this time the norms and “others” are switched around. This picture interpellates to us that if you smoke, you will die. The gun being loaded with cigarettes can conclude no other output than death. The norms being anti-smoking, and the otherness lies within those who smoke.
I would say that this advertisement is more so directly comparing the norm, the real looking polar bear with the “other” kind of ad involving the stuffed toy looking polar bear. This ad is marketing a marketing company by comparing ads done by the “other” marketing company and the “normal” marketing company. Say that five times fast!!! 

